Parar de debater e iniciar o teste

É incrível o que as pessoas passam para evitar cometer um simples erro. Eu acho que estamos tão condicionados a acreditar que cometer um erro é algo ruim, por isso vamos evitar cometer erros.

Há uma série de riscos quando as consequências negativas da falha são insignificantes, mas o potencial é considerável se as coisas funcionam. Esse é o momento em que muitas vezes é uma boa ideia cometer um erro, mesmo que seja provável que você esteja errado.

Por exemplo, alguns blogueiros escrevem muitas palavras discutindo e debatendo esse assunto, tentando decidir se é uma boa idéia para eles. Tais palavras são desperdiçadas. Com programas como o Adsense, é tão fácil apenas colocar alguns anúncios e testá-los em questão de minutos. Então você pode ver que tipo de feedback e renda que você está gerando e tem todos os fatos na frente de você para tomar uma decisão. Guesswork, polling e debate são inúteis quando é tão fácil testar algo e obter os fatos. Se os anúncios não funcionarem como planejado, pode removê-los em poucos minutos. Basta experimentá-lo por uma semana e ver o que acontece. Então você saberá.

Por exemplo, ao executar anúncios Adsense neste site, eu sei várias coisas: 1) centenas de pessoas clicam nos anúncios todos os dias, 2) os anúncios me fazem uma quantidade significativa de renda, 3) que a renda tem vindo a aumentar por mais Mais de 50% por mês nos últimos 9 meses, 4) apenas uma percentagem muito pequena de pessoas queixam-se sobre os anúncios (talvez uma queixa por semana), 5) o tráfego ainda está crescendo rapidamente (40x aumento até agora este ano) e 6 ) Os anúncios parecem ser relevantes para o conteúdo. Também sei o desempenho dos anúncios em termos de CTR, CPM, fins de semana versus dias úteis e outras estatísticas.

 

Foi um artigo de Steve Pavlina você pode ler o artigo original ao clicar Aqui.

Sobre o Autor

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